Today, more and more company, People providing online information, service, product through website and similarly people want to know more about you before reaching.
And all website owner want to how do I get the most out of my website? How to start? Many times its easy and simple to fix the website itself and sometimes complete redesign required.
So, Whenever you face this situation then following 5 steps must take before redesigning your website:
- What is wrong with my current website?
Yes, you must know and analyse that what is wrong with current website because there is always scope to improve it. Knowing your website is one thing, but put yourself in the shoes of your audience/reader or a potential customer is different.
You can know about wrong thing about website that lead a good way to accomplish this is to go to the reviews of the site, or your business on Google reviews, Yelp! or other similar sites.
This is a good place to have someone perform an analysis of what pages are ranking best, what seems to work for your industry, and what keywords to use.
- Goals of the redesign
If you are looking to rebrand your company, the way to redesign your website is much different than if you are keeping the same brand and just looking for a website makeover.
Overall, a good rule of thumb is to follow SMART (Specific, Measurable, Attainable, Realistic, and
Timely) goals for the website redesign.
- Features want to include in your website
If there is a particular website that functions well for your navigational needs and is laid out in a way that makes sense, try to mimic that with your content.
Sometimes, one website’s design makes sense for their product or service but may not fit the mold of your company’s product or what your customers are interested in.
Another place to look is at your competitors. If they have a website that seems to have high engagement and ranks highly in SEO results, try to do something similar but look for improvements to go beyond what they’re doing.
- product or service changed
If the nature of the product or service has changed and your website needs a few touch ups, that is a good
time to consider doing a website redesign.
This gives you a chance to get a new look for your website while unveiling the changes in the product or service.
A new look is a great way to reinvigorate your business’ online presence and show your customers you are able to change with the times to stay relevant.
- Website functions:
Do I want the website redesign to generate leads, provide different content than before, sell a product or service, or attract visitors to the company’s physical location?
Whatever the case,
there are designs that work best to attract visitors, generate leads, convert those leads into customers, push content or informational pieces to them.
Identify this key aspect of the website redesign and you will be on your way to success in the digital marketing world.