Your website search engine visibility drive more traffic. Without search engine visibility you get less traffic. Although your site may get traffic from other mode such as social media, backlink, paid traffic but Search engine leads to to organic and global traffic.
You can improve search engine visibility with many different way by implementing Search Engine Optimization(SEO), Search Engine Marketing (SEM) or Social Media Optimization(SMO).
You can also improve search engine optimization by improving your blog site content. So, Here I am talking about how to improve your blog site content that improve Search Engine Visibility:
1. Publish Relevant and Unique Content
Unique quality content is the one of the most important factor that improve your blog site search engine rankings and there is no other substitute for unique quality content. Unique quality content in blog post is created specifically for your blog user/users increases site traffic and it leads to improving your site’s authority and relevance. Your blog site search engine ranking also improved due to Quality content from returning visitors.
Publish less than 500 words have little chance to get top ranking in search engines.
you will be able to rank for multiple keywords that are less popular with less than 300 words but for the most competitive keywords that have the potential to bring higher number of visits that is not possible.
Decorate your content using bold, italics, heading tags, and other emphasis tags to highlight keyword phrases.
a. Identify Your Primary Keywords
Analyze your keywords for content your are adding and what your visitors are actually trying to search from search engine. Create a list of all possible keywords, create additional keywords with combination of two or more scenarios. You should have a collect a handsome possible keyword list of at least 50 keywords / phrases.
b. Keyword Rich Content
Now Add all collected keyword into your blog post page content. Avoid repeating the keywords more than 3 or 4 times on a blog post page.
2. Update Your Site Content Regularly
When you update your blog site content regularly, search engine web crawler notice your site and improve your site ranking higher than other site which is not updated regularly. Updated content is viewed as one of the best indicators of a site’s relevancy, so make sure to keep it fresh by updating your blog site regularly.
3. Page Metadata
Each page have a specific html tag in the <head> section to add Title, Page Description, Page Keyword that contains information about the contents of your blog post page.
Add h2, h3 heading tags in your blog post. Like H1 tag H2 and h3 heading tag help your blog site rank well in the search engine results.
a. Page Title Meta Tag
Title meta Tag is responsible for the page titles displayed at the top of every browser window. Title is most important metadata on your page as visitor get one liner information from this Page Title meta tag.
If you have the title tag set up right, and it’s a unique enough phrase, you could rank on page one for this alone.
The meta title of your page has a length of 57 characters. Most search engines will truncate meta titles to 70 characters.
Write your keywords early in the title, and place your company name last–unless you are Coca-Cola, or have a huge brand.
High values keyword should be must added in blog post title. This step is important and certainly will help you to get a better SEO rank.
How to check Page Title in existing page of your blog site
HTML tag for Page Title Meta tag
<Title>You blog post page title should be here </Title>
b. Page Description Metadata
Page Description metadata is the textual short description of page that a browser will use in your page search result.
The meta description of your page has a length of 155 characters. Most search engines will truncate meta descriptions to 160 characters.
HTML tag for Page description Meta tag
<meta name=”Description” content=”your blog post page description” />
c. Page Keyword Metadata
Page Keyword metadata are the keyword search phrases that added in any web page and search engine searches these keyword when people to find any specific similar keyword. You can include a variety of phrases. Do not stuff page with keyword a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.
HTML tag for Page Keyword Meta tag
<meta name=”Keywords” content=”your blog post page keyword”/>
4. Add link that have weight
a. Inbound links(Back link)
Inbound links are links from other websites to your pages. It is desirable to obtain as many inbound links from “quality” sites – those that have high search engine visibility and high page rankings.
Outbound links are links from your pages to other websites. These do not necessarily increase search engine visibility of your site.
b. Internal Link
Internal link keep reader engaged i
c. Reciprocal links
Reciprocal links are links that are exchanged – you link to another site and that site will link to you. Reciprocal are a good technique to increase the number of inbound links to your site.
5. Image Optimization
a. Use alt tags
Always describe tooltip in your visual and video media using alt tags, or alternative text descriptions. Search engines locate your page with these tooltip. Which boost your page search chances in search engine.
b. Image size
Optimize Image size by reducing of changing to other format. Larger image takes time during page load.
6. keyword Density
a. Add keyword in Post title
b. Use the keyword in H1 tags
c. Use the keyword in H2 tags
d. Use keyword in Text
7. Keywords Cloud
keyword clouds appears in a source of textual data, the bigger and bolder it appears in the Keyword cloud.
8. SEO Friendly URL
Add keyword in URL as Search engine gives edge to SEO friendly URL