Essential Website Features That Must Incorporate For Good Business

Website have many essential features that must incorporate for good business.

Landing Page

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form options.

A good landing page will target audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar.

Resposive Website

People will be looking at your website on their computers, laptops, smartphones, and tablets. It is vital that your website is mobile-friendly or responsive. There are two ways to do this. One is to create a separate website that would have a URL similar to your website such as These sites are created just for mobile devices and require a separate website, URL, host, domain, etc. The second option is to use a web development platform that will automatically adjust the website to the device. This is a much cheaper option if it is available. The most important thing, however, is to make sure that your site is mobile friendly because Google is now giving preference in ranking to sites that are responsive.

Social Media Integration

social media is integrated in almost every aspect of your marketing campaigns, which is a great way to leverage the power of social media to increase awareness of your marketing efforts. Social media and your website should work seamlessly together to promote your online brand.

You can integrate social site such Twitter, Facebook, Tumblr, YouTube, Pinterest, Google+, LinkedIn, Instagram, Foursquare to your blog site.

Email Subscription

A subscription confirmation email is an email that is sent out to new subscribers in order to confirm that they want to subscribe to your list. When you created your account, a confirmation email is already setup to be sent to any subscriber who signs up by using a form.

Mobile Version of Your Website

Basically, it’s an alternate version of a website that is optimized for use on smartphones or similar mobile devices. Today’s mobile devices are mostly touch-based. Compared to desktop and notebook computers, they have small screens with limited screen resolution.

Call To Action

Nothing can replace a good Call to Action (CTA) on every page of your website. A CTA should be included several times on your homepage, both before the fold and also at the bottom of the homepage. It’s important to include your phone number and a hyperlink to your contact page. Many website developers will add a box on webpages that highlights the contact information so it is more visible and therefore may result in more conversions. On the other hand, you do not want your site to look too much like a sales pitch or it may turn some people away. You can find the best balance by experimenting and seeing which works best for your particular site.

When a visitor arrives to your website, you want to catch their attention straight away. To do this you need a clear Call to Action (often abbreviated to CTA) sitting above the fold.

That’s all well and good, you say. But what does that even mean? Let’s break it down:

A Call to Action is a piece of text, or an image, that prompts your visitor to take some sort of action
Above the fold is the top part of your website, the bit you can see before starting to scroll down.
This is why many websites have a big banner, image or slideshow at the very top of the home page. It’s not just there to look pretty, it’s a way of cleverly using that valuable space and saying ‘look at me’ and then saying ‘do this, or do that!’

Your website will probably have CTAs sprinkled throughout, but even if you only put a CTA in one place, make sure it’s there at the very top of your home page.

Contact Information

Do you have your contact information clearly visible on your small business’s website? If not, why not? I’d say this is one of the most important pieces of information to include on any website, especially if your business is a local small business that serves a geographically-based targeted audience.

eBook/ Brocher

If you decide to sell or give away your eBook files on your own website, it is important to give your consumers the information they need to load those files on their eBook devices.


The first step is to attract people to your website. Once they are there, they will be evaluating you and your business. What can you offer them? What makes you better than someone else in your field? Why should they choose you? Have other people had success with your business? One of the best ways for people to get to know you is to read reviews and testimonials from your clients. Reading about good experiences from your current or previous clients can go a long way in convincing others to give your products and/or services a try.

People love what you do, right? So don’t be shy about getting that feedback and using it to promote yourself.

There are a number of ways you can integrate testimonials into your site:

An entire page dedicated to testimonials
Snippets or quotes next to the product or service you are offering
One section of a longer introductory page
Some combination of all of the above
However you choose to integrate them, make sure you get them up on your site. Knowing that you have happy customers and clients can give your visitors confidence that you are the best business for their needs.

If you can get permission, use photos of actual people. It adds a touch of authenticity. And if you work with big name clients, make that clear!

Easy Navigation

Web navigation refers to the process of navigating a network of information resources in the World Wide Web, which is organized as hypertext or hypermedia. The user interface that is used to do so is called a web browser.

Your small business website exists for a reason, and that reason is to help you land clients, or to sell your product.

If your visitors are faced with umpteen choices of buttons to click, or chunks of text to read, they’re going to get distracted, give up, and move on to your competitor’s site. A site which is stealing your clients with its simple design and clear, easy navigation.

What do we mean by clear and easy navigation?

Think of your website like a map to buried treasure. You want to help your visitor find the gold that they’re looking for, and that you know you can provide to them. Make sure that wherever they land on your site, they can pick up the relevant trail quickly and easily.

In practical terms, we’re talking about:

The menu bar across the top of your site
The Call to Action on the banner
The easy breakdown of your products or services on the home page
Using each page on your site to talk clearly about one specific aspect of your business
Providing the answers to the questions you think your visitor will have (products, prices, testimonials, contact info)
Visit your site as if you’re a potential client to your business (or better yet, ask someone else to do it for you), and see if it’s easy to find the buried treasure. If not, you might need to do some tweaking.


Without content, your website is nothing. Many business people think that any content will do as long as it fills up their webpages and looks nice. The fact is, nothing could be further from the truth. Your website needs to be filled with information that people will find helpful so that they will convert into your customers. If you plan to have someone write your content for you, be sure to give your writer specific information about your site and what you want on the pages. Your webpages should be easy to read and understand. Every page should be fresh, original content with no plagiarism or copied content. Use a program like Copyscape to check all of your content to make sure there is nothing copied. Also, it is vital to make sure that your webpages are long enough, which is at least 500-700 words. Google favors pages with longer content that shows you as an expert in your field.

Images are important to every website. We live in a virtual world and people love to see lots of images as part of their online experience. Make sure that your images are the smallest size possible in order to keep your site’s load time to a minimum. Also, infographics have become increasingly popular because they look more interesting than just words on a screen. There are several sites online that can help you create an infographic if you have some basic facts or statistics to share on your site.

Newsletter Sign Up Form

Something to keep in in mind when you build a small business website is that a newsletter is a great way of generating repeat business for a small business, inform your customers about upcoming promotions, offers and new services. Sending out a newsletter allows you to present yourself as an expert in your industry while providing your customers with valuable information.

The frequency of your newsletter will depend of the amount of content you can create. News letters can be sent out daily, weekly, bi-weekly or even monthly. Newsletters help establish consistent communication between you and your customers, additionally online newsletter signups give you the opportunity to build an opt-in email list.


A Hyper Text Transfer Protocol Secure (HTTPS) connection is the secure version of your regular HTTP connection that encrypts and protects the data that is sent between your browser and the website you are visiting. This ensures information such as contact details and credit card information can’t be hacked along the way.

Many major companies such as Google are trying to make the Internet safer for everyone by actively encouraging the use of HTTPS. Google even has plans to show visitors the ‘Not Secure Warning’ for websites not on HTTPS in the near future. Even now, they are giving a minor search ranking boost for websites that are on HTTPS.

If you’re building a website this year, you need implement HTTPS immediately (and not later, after the website is built). It can be quite tedious (i.e. expensive) to implement HTTPS after a website is built.


Most businesses can’t afford or can’t see the value of implementing additional security measures such as database hardening on their website. While we would strongly suggest looking into your website security, depending on how critical your website is to your business, you may be able to get away with just ensuring that you have regular backups. Ideally, your backups are done automatically every month or even week.


Of course, a website can have a variety of pages depending on its functions. But some pages should be present regardless.

About Us Page

Usually one of the most visited pages on your website, the About Us page introduces your brand to the rest of the world. Spend a bit more time on this.

Contact Page

If you didn’t create a website to get potential clients to contact you, then I’m not entirely sure what it’s for. Make sure your details are current and that your web form is working perfectly (seriously, faulty web forms occur surprisingly often).

Privacy Policy

If your country has a Personal Data Protection Act (PDPA), then you will need to include a privacy policy. If your company is in Malaysia, don’t forget that you need one in English and one in Bahasa Malaysia. Also, you need a privacy policy to run Google AdWords campaigns.

More and brighter color

As movements like minimalism and brutalism came to the fore in 2016, designers sought ways to infuse more personality into their design work that still worked within those stripped-down aesthetics.

And in at least a few cases, bright, bold color became the natural answer.

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