What is SEO?
SEO stands for program Optimization, which may be a strategy employed by web developers to urge more traffic to their websites to realize higher program rankings. the only purpose of SEO is to realize the top program position in order that you’ll get higher user attention or sell your products.
Search Engine Optimization(SEO) involves developing and optimizing an internet site in order that it ranks higher within the program and understanding of the search engine algorithm and optimizing your content accordingly.
How Search Engine works?
Crawling: program software crawl all the online pages linked to an internet site.
Indexing: After fetching all the pages through crawling, these pages are indexed in the database for future retrieval.
Now what happens is interesting, let’s take an example of Google. When you make a search on Google “what is SEO” then Google compares your search string from its database. The database keeps many results that will match to your search string. But supported program rank, the simplest match appears first followed by the remainder on the search result page. You will have to keep a watch on it to bring your website or web page up in the search result.
How to improve Search Engine Rank?
Do ON-Page and OFF-Page SEO.
You can divide SEO into two parts:
- Off-Page SEO
- link building
- Using right keywords
- Managing crawls
2. On-Page SEO
It involves working on your website by putting relevant content, decreasing page load time, give appropriate HTML tags.
- Content marketing
The first part ie OFF-Page SEO is much simpler and process-oriented the other part ie On-Page is a gradual process.
Why do we do SEO?
Let’s understand the same in a layman’s language via THE SEO STORY, experts in this thread, and Google already explains otherwise.
Any ranking process should be as follows:
Audit – Full website audit so you recognize what’s happening with the location ! If the site is fresh then there’s no need for this.
Strategy – Create a technique supported the audit and therefore the business’s overall goals, this may also offer you a ranking timescale.
Keyword research – Researching the foremost profitable keywords for your business, not just the apparent ones either, dig deep into long-tail keywords.
On-page optimization – All the keyword on-page signals that Google search Engine crawler looks, implementing your keywords throughout without over-optimizing.
Backlinks – Generate the baseline backlinks, these are your social account links, press release links, citations, and any branded or URL link that helps Google establish relevance for your site.
The powerful links that will take you from page 2 to the top of page 1, authority guest posts, outreach, influence marketing, competition analysis, broken link building, etc.