Search Engine Optimization(SEO) can draw massive amount of traffic to your website when optimize correctly. But implementing SEO optimization need to know right way.

What is SEO?

Whenever you type a key word in the search engine (e.g. Google, Yahoo, and Bing) and then hit the Enter button, you can get a long list of search results that contain your key word. Generally, people are more likely to visit the sites or web pages that are on the top of the list, so you may wonder why these websites can rank higher on the web, while your websites just hardly be found by your target audiences. In fact, this is because of a powerful Internet marketing strategy called SEO.

What is an organic search?

Organic search is a method for entering one or a plurality of search items in a single data string into a search engine. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.

Before going details on Organic traffic first you should know types of traffic. There are four types of Traffic:

  • Organic Traffic
  • Paid Traffic
  • Referral Traffic
  • Social Traffic

What is Organic Traffic?
Organic traffic defined as visitors coming to your blog site from a search engine, such as Google, Bing, Yahoo or other Search Engine.

What is Paid Traffic?
Paid Traffic came from ads such as ppc, facbook etc are not counted as Organic Traffic. In HubSpot and Google Analytics, paid search traffic or PPC is marked in a separate category. Here are some coomon types of Paid traffic: Social Media Advertisement (SMA) Pay per Click (PPC) like Google AdWords or Bing Ads.

What is Referral Traffic?
Referral Traffic is Google’s method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

What is Social traffic?
Users arrive at your website or application through a variety of sources, including advertising campaigns, search engines, and social networks. This article describes how Analytics collects, processes, and reports the campaign and traffic-source data.

How To Get Organic Traffic By Optimize Website?

There are many factors that govern a successful SEO Campaign, some are listed below:

1. Use keywords

That’s the fundamental of SEO : Keywords. They are the ones that will allow you to appear in top of certain searches, depending on those very keywords. You can use Google Trends to analyse wich keywords are popular to select those that can potentially be the most useful to you.

2.Careful Keywords Research

The keywords tell both site visitors and search engines what the topic of your site or a particular web page is, so it is
necessary to compile a list of the most commonly searched keywords in your niche by using some keywords search tools. Besides, always remember that you need to strategically scatter the keywords throughout your content, especially the headings which have greater chances to be crawled than the surrounding text.

3. Keyword insertion throughout your post

Now that you know what keywords are and how they work, you have to put them everywhere on your website! Use them with moderation though, don’t let them pollute your content.

4. Backlinks

Backlinks refers to links that allows you to redirect readers to one page of your site. There are two types of backlinks : Internal backlinks and External backlinks.

Internal backlinks:

Those are links that redirect the readers from one of your pages to another one of your pages. Largely used in blogs, you must have spotted them in the shape of “Related article” links.

External backlinks :

Those are links that redirect the readers to one of your pages from anywhere that isn’t your website. This allows your website to gain in credibility and to be better referenced. Some common use of external backlink are newsletter or social medias posts for example.

5. Change the Structure Of Permalink

Another thing that needs to be changed is the structure of permalinks because these links are inefficient URL structure for SEO. Thus, altering the permalinks to the name of Posts is commonly the best practice

6. Create Quality Content

One of the most important aspects of a high ranking website is the content. Although you are able to fool the search
engines for a while, nobody wants to visit your site or web pages if your content is of low quality. Conversely, if your
content is compelling and well written, then site visitors is going to read it and may even want to direct other people to your sites via blog posts, forums, and some social medias like Twitter and Facebook. The only thing in this part that people need to pay attention to is that your content is written for your readers, not only the search engines. We mean your content need to be informative and interesting, without inserting numerous unnecessary keywords to grab search spider’s attention. To be frank, excessive use of keywords can be quite annoying to site visitors.

7. META Titles and Descriptions:

I cannot stress the importance of having relevant META titles and META descriptions as this is what allows Google bots to link your content to any relevant search.

If the META title and description is missing Google will take some content randomly from your website and populate the fields. This is obviously bad as the content is taken at random and will without a doubt be irrelevant to the keyword(s) you are trying to rank for.

8. Content Tags:

On page SEO also involves making the correct use of H1, H2, H3 tags etc, most people just use H1 tags for all sub topics, this is wrong and is akin to keyword stuffing albeit with the tags.

9. Sitemap:

A correctly formatted sitemap is vitally important as it allows Google crawlers to “place” your content and for your
website to be found for relevant searches.

If you are using WordPress you can use the Google XML Sitemaps Plugin or my preferred choice which is Yoast SEO.

10. Sitemap:

A correctly formatted sitemap is vitally important as it allows Google crawlers to “place” your content and for your
website to be found for relevant searches. If you are using WordPress you can use the Google XML Sitemaps Plugin or my preferred choice which is Yoast SEO.

11. Content Promotion:

Promote the content better and utilize more avenues of marketing, ie if your competitor(s) have under utilized some
marketing platforms such as Facebook, Twitter, Quora, Reddit, StumbleUpon etc, then focus on leveraging those under utilized platforms.

12. Speed and Mobile Friendly:

A whopping 75% stated that they would not re-visit a website if it didn’t load in under 4 seconds!!, that is 4 seconds to a fully rendered and usable website.

Also from an SEO perspective we are seeing more and more website being penalized and demoted for not being mobile friendly and slow.

13. Link Building:

I know many of the answers advocate link building and this is certainly true to an extent with regards to search engine positioning.

However it’s important to understand that not all back links are created equal. Your focus should solely be on building high quality reciprocal back links and basing decisions on quality and not quantity.

14. Press Release:

To create some buzz and awareness about the launch of your company. This also ties in with HARO,
journalists are always looking for stories in many fields, and a startup in their area of expertise would be a perfect fit
for a story.

15. Content Marketing:

A killer 2000/3000+ ultimate guide in a popular topic within your niche. Combine this with a loss leading e-book to capture emails for automated marketing down the line. You can use something like Tweet or Like to unlock the e-book depending on your Social Media goals.

16. Social Media Promotion: Use all available avenues, use Quu Promote, run competitions on Facebook, paid likes etc, also utilize Reddit, StumbleUpon, Quora, etc, the more the merrier, however don’t spam, make sure the content you are sharing is
either funny or useful.

17. Guest Post Blogging:

Guest post blogging is a great way to reach a new audience and raise brand awareness. As a link building strategy guest blogging can still work but remember to do your due diligence and only form a reciprocal relationship with high quality blogs.

18. Influencer Marketing:

Instagram is hot and paying someone with a decent following within your sphere to promote your  business will not only help to grow your Instagram account but also get visitors to your website.

19. Forums:

Get some VA’s to automate this process, good English and a basic understanding of the business/subject is important. Get them to sign up to some forums in your niche, only those that allow a link in the signature after a number of posts, for some it’s 10 others 100. Again make sure they don’t spam but genuinely become part of that community.

20. Paid Marketing:

Outbrain is perfect to get your killer article in front of more eyes and get more visitors to your

21. Social Media Marketing:

Social Media Marketing is geared towards building a targeted/loyal social following on various platforms, such as Facebook,
Twitter, Google+, LinkedIn, Pinterest, Instagram and many others.

22. Title, Description, h1, h2 tags.

Try to stuff them (but not overdo) with keywords but also make as much useful and informative as you can. Perfect if it’s already an answer to customer’s query.

23. Be Mobile-friendly

AMP Version.
Not large images.
Adaptive Front-End.

24. Proper juice sharing inside of your site

Use links from one article to another and back (everybody wants to show users as much as pages as possible).


Rishi Sanuj

Rishi Sanuj is a software developer and working as a Web Developer in USA based software company.

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