As you know SEO rule and strategy changing regularly but Keyword research is still important strategy for optimizing your blog post content for search engine. Although way of using keyword also changing as earlier you had targeting single keyword or phrase but now working with cluster of keyword for your blog topic. But finding right keyword is still need same strategy.
Identify right keyword for blog post content
There is no list of keyword for any topic or content. All keyword get valued by user look on search engine. such as if a user search ‘how to make money online’ and another user search ‘Make money online’ then search engine identify common words ‘Make money Online’ and search engine give high rank than other keyword.
In keyword research, only popularity not matters, you can also select low priority keyword with appropriate set or word. So you can divide keyword as:
- One Word Keyword
- Two Word Keyword
- Three Word Keyword
- Four Word Keyword or Long Tail keyword
Here talking How To Research Keyword for Your Blog content:
Start with seed keywords
Seed keywords are terms that will be used as base keywords in your keyword research. Means when you start research keyword to a topic, few keyword already identify.
Generate keyword ideas
Get more keyword Ideas using different keyword tools for suggestion. Such as Ubersuggest.io, keywordtool.io, WordStream Keywords, https://www.hittail.com/ for Long tail keyword
Use keyword research tools
Use Keyword Research Tools for checking keyword ranking and value. You can use Google keyword Planner, Moz FileExplorer and many more
Study your niche well
Before creating content you must study your niche very well so aware of common keyword. While creating content these common keyword help you more.
Understand keyword metrics
While Keyword Research you must know metrics used.
Average monthly search volume is the one metric that is universally used for keyword research. This metric is derived from Google’s Keyword Planner, a free tool intended for use with AdWords, and it forms a foundation for the popularity of a given search query.
Keyword Difficulty is based on the PA and DA scores of the results that rank in Google’s top 10 for a given keyword, as well as several other factors (like how many homepages vs. internal pages appear, use of query terms in the results, and more). In general, scores roughly correspond to a weighted average of the PA of the top 10, and the other inputs (DA, homepages, query term use, etc) modify that weighted average.
Cost Per Click
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.