What is an SEO audit?
Website SEO audit ensure that your site works at its optimum levels and identify any problem in your SEO strategy that hurting your website’s performance, and also suggests how to get rid of website problem. You can find many online and offline tools that suggest possible methods to fix for optimal SEO performance from your site.
When should you Perform SEO audit?
You can perform SEO Audit anytime because there are no hard and fast rules on when to do perform website SEO audit. It is well known fact that the best fast ways to enhance your WordPress site is to perform SEO audit. Whenever you feel your website have any performance issue or not functioning properly, then that is best time to perform SEO audit for Your website. Also to stay safe, perform SEO audit every quarter, as it will ensure that your site is always performing at its optimum levels.
Below are the issues we believe to be the most important for a WordPress SEO audit. You may think it sounds complicated, but it is rather simple.
How To Identify SEO Audit goals for Your site
Every WordPress site or blog owner, must clearly understand that their most important stage is defining goals, including what to expect following an SEO analysis, and what an SEO analysis can do for you:
1. Identifying technical problems
2. Optimization of content
3. Utilization of SEO bonuses
4. Identifying and rectifying posts with poor content
5. Improvisation of existing content and other related factors
6. making the site load faster, and
7. Increase in traffic
8. Identify the problems affecting your WordPress site or blog.
There are so many internet tools that are available online which are either free or you have to pay a small sum. These tools are so indispensable during an SEO audit of your WordPress site. Some of these SEO audit tools are given below:
1. Screaming Frog
2. Google Search Console (former Webmasters Tools)
3. Google Analytics
5. Moz Crawl Test
How to do an SEO audit of your WordPress site and page ranking factors
Let’s now focus on one of the most important aspects when you do an SEO audit… the on-page SEO markers. Since we are focusing only on WordPress sites, this is relatively easy if you are using the Yoast SEO plugin. With this, you can constantly monitor the state of your pages’ on-page SEO in handy traffic light form in the WordPress back end.
The HTML markup is very vital for SEO, as it contains a lot of important info. However, if you are using a quality theme (which is updated regularly in WordPress), this should not be a problem. If not, this is a key area that you have to constantly monitor.
It is important, that your titles are unique, precise, and relevant to the content, with keywords placed in proper locations. While the YOAST plugin is enough for WordPress sites, you can also check it with Screaming Frog’s Page Titles tab and HTML Improvements under Search Appearance in Google Search Console for any title duplication.
Ensure that the description is unique and below 172 characters, and is relevant to the page content, with few keywords added to it. Apart from the YOAST and other SEO plugins, they can also be checked with Screaming Frog.
Ensure that your URLs are short, user friendly and has a keyword added into it. Use pretty permalinks, i.e., the URL to each post should be pretty, permanent, and never change, hence the name permalink. While WordPress does this automatically, there is no harm in checking.
Heading tags are very important for structuring content and making it visible in search engine crawler. H1 tags should be used only in titles.
Unique, precise, value-added content and a minimum of 300 words. Proper location of keywords with no keyword stuffing. The WordPress plugin YOAST checks all this, but you have to be aware of it.
ALT tags, file titles, SEO markers for images are a must. It should contain keywords and should be descriptive as well. WordPress has an image plugin, while Screaming Frog has its own section where you can reduce image size for it to load faster.
Links Key factor.
As the site grows, the chances of dead links increase. Hence, constant linkchecksfor relevance are a must. Although, there is a relatively good WordPress plugin to identify broken links, there are also some good dead link checkers available online.
For WordPress, leave this to the YOAST plugin. However, you have to be aware that it optimizes only one page per a focus keyword. If a repetition occurs, YOAST will point it out.
Switch to the Google Search Console account to Crawl > Crawl Errors. If there are any, correct the nonexistent pages with the 404 error. Rectify and optimize these pages. In other words, redirect the URLs of these pages to places with the necessary information.
Siteliner.com is a good tool to find duplicate content issues on your site. You can also use the HTML Improvements under Google Search Console Search Appearance.